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21
Jan
Web Banner Tip #13 - Professional looking banners
Lastly, make sure that your banners are professional looking. The images are clear and not blurred or pixelated and that the line art is sharp. Also make sure that your banners are displayed at the same width and height values as their actual size. For example, if your […]
21
Jan
Web Banner Tip #12 - Several banners for a single ad campaign
Unless you have done thorough research on your audience preferences and behavior patterns, its highly unlikely that a single banner would be sufficient for your ad campaign. I believe that you should start with 6-10 banners. You should keep rotating the banners and as […]
21
Jan
Web Banner Tip #11 - Is this tricking the surfer?
The banner has HTML form elements such as radio buttons, drop down menu and the submit button. However, all the elements are in the form of images and do not work. You might feel this is tricking the viewers - they click on the banner thinking […]
21
Jan
Web Banner Tip #10 - Blue underlined text
Web surfers understand blue underlined text as links. If you know that the banner would be displayed on a web page with white background, you should created a banner with blue underlined text, preferably not anti-aliased, written in common fonts such as Times, New Roman, Verdana or Arial. […]
21
Jan
Web Banner Tip #9 - Using Flash
Flash has thrown open a complete new area in web banner ad design. Flash animations are much smoother than animated GIFs and the file sizes are a lot smaller. Flash banners can also be made interactive, involving the visitor directly. Banners developed in Flash generate higher click-thru rates than […]
21
Jan
Web Banner Tip #8 - To animated or not to animated?
Animated banners generate almost 30% higher click-thru rates than static banners. The main drawback is that animation results in larger file sizes. However, optimizing an animated GIF banner by decreasing both the number of colors used and vertical color change, one can bring the file […]
21
Jan
Web Banner Tip #7 - How long should an animated banner run?
Studies have shown that a typical web surfer spends less than 10 seconds looking at the top of a web page. Thus, a web banner has to display all its content in this time. The call to action, which would usually be in the […]
21
Jan
Web banner file size
Keep the banner file size to a minimum. The reason is simple. Since banners are generally displayed at the top of web pages, they should load before the visitor has a chance to scroll down grabbing immediately. However, decreasing the file size of banners leads to tradeoffs in animation and the number […]
21
Jan
Clichés work!
Statistics show that the best call to action on a web banner is the trite phrase “Click here”. Its very presence increases the click-thru rate. The phrase should be displayed long enough (2-3 seconds), preferably in the last frame of an animated banner and can itself be animated - made to blink or change […]
21
Jan
Including logo and web site URL in banners
If your ad campaign is a brand building exercise, it is advisable to include BOTH the logo and the web site address in the banner. For other types of banners, you might like to include the two, but make sure that they don’t dilute the banner punch line […]
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