Blue underlined text

Web Banner Tip #10 - Blue underlined text
Web surfers understand blue underlined text as links. If you know that the banner would be displayed on a web page with white background, you should created a banner with blue underlined text, preferably not anti-aliased, written in common fonts such as Times, New Roman, Verdana or Arial. The banner thus “merges” into the web page looks like a part of the content. Though this might be considered tricking the surfer, it would be forgiven if you deliver what you have promised in the banner.