Web Banner Tip #11 - Is this tricking the surfer?
The banner has HTML form elements such as radio buttons, drop down menu and the submit button. However, all the elements are in the form of images and do not work. You might feel this is tricking the viewers - they click on the banner thinking the HTML form fields work. However, in my opinion, HTML form fields are a good way to inform the viewers what they would expect when they click on the banner! Remember, only those viewers who are interested in the services/products offered would click on a banner and thus, this is a nice way to tell them what they would see on the web site. However, it is important that the click-thru page contents complement the banner information.
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