Relevant content in banners - not XXX

Relevant content in banners - not XXX
Make sure that the pictures displayed in the banner are relevant to the products/services you are offering on your site. A woman in a skimpy bikini would surely attract the attention of male surfers and get a click but, if your site sells electronic goods, the visitor is sure to leave your site before making a purchase. You, thus, end up with high-click thrus and negligible sales.